Artisan

Upon arrival in Chicago, I started working through Artisan as one of their talent. In short order, they asked me to start working directly with their brand to help refine and align their visual look and feel. Waaark created the website and a brief, 3-page PDF outlining colors, some illustrations, and fonts. It was my job to transform this document into comprehensive, functional, and clear brand guidelines -- in partnership with a copywriter. As the creative lead, I protected the brand look and feel by having final approval over all designs that were both public and internally facing.

Download Artisan’s brand guidelines here.