Versive

As this startup searched for product-market fit, I was hired to refresh their brand identity to better align with their new messaging strategy. I partnered with their in-house brand and product marketing team and Chief Product Officer to help them realize and reach their goals. We dropped an incongruent logomark that misdirected clients to think of a biomedical or DNA company. We softened the neon green, bright light blue, and orange color palette in the initial website rebuild (to bridge the change without being too abrupt). I then partnered with an external developer to review front-end code and ensure the execution of site met design and brand standards.

When I was approached to concept the first-ever ad campaign, we evolved the brand further - into a more serious white with select black text scheme, emphasizing a strong, firm wordmark. I extended this campaign across ads, landing pages, and video. This enabled us to more equally appeal to the business-focused CISO who was making purchasing decisions, as well as the skeptical (and very different) cybersecurity analyst who was the actual end user.